--- title: B2B Digital Advertising description: Generate qualified leads right now. Paid advertising through channels like LinkedIn Ads is the fastest route to supporting your short-term goals. image: https://digital-hydra.com/hubfs/Untitled%20design%20(1)-1.png --- [Skip to Content](https://digital-hydra.com/b2b-digital-advertising#body) [![logo2](https://digital-hydra.com/hs-fs/hubfs/logo2.png?width=150&height=54&name=logo2.png "logo2")](https://digital-hydra.com?hsLang=en) Toggle Menu - [Home](https://digital-hydra.com) - Services Toggle children for Services - [Digital Marketing Strategy](https://digital-hydra.com/digital-marketing-strategy) - [Search Engine Optimisation](https://digital-hydra.com/seo) - [Paid Advertising](https://digital-hydra.com/b2b-digital-advertising) - [Lead Magnets](https://digital-hydra.com/lead-magnets-content-marketing) - Free Downloads Toggle children for Free Downloads - [Digital Marketing Strategy Director's Cheat Sheets](https://digital-hydra.com/digital-marketing-strategy-directors-cheat-sheets) - [Directors Guide to B2B Paid Advertising](https://digital-hydra.com/the-directors-guide-to-b2b-digital-advertising) - [About](https://digital-hydra.com/about) - [Blog](https://digital-hydra.com/blog) - Case Studies Toggle children for Case Studies - [SaaS: Applaud](https://digital-hydra.com/case-studies/saas-applaud-hr-technology) - [Biotechnology: Ubioo](https://digital-hydra.com/case-studies/ubioo-biotechnology-consultancy) - [Business Services: Marlife](https://digital-hydra.com/case-studies/marlife-business-hub) - [Book a consultation](https://digital-hydra.com/book-a-consultation) [Book a consultation](https://digital-hydra.com/book-a-consultation) - Open Search Search Submit Search # Digital Advertising Generate qualified leads right now. Paid ads are the fastest route to supporting your short-term goals. [Book a free consultation](https://digital-hydra.com/book-a-consultation?hsLang=en) ![Paid advertising platform](https://digital-hydra.com/hs-fs/hubfs/Untitled-design-_2_.webp?width=600&height=436&name=Untitled-design-_2_.webp) Get leads fast ## Why digital advertising? ![](https://digital-hydra.com/hs-fs/hubfs/strategy.jpg?width=27&height=21&name=strategy.jpg)**Precise targeting** LinkedIn Ads allows you to target based on demographics like job title and company size. Google paid search allows you to target contacts based on the search query they are using, which can indicate intent.  ![](https://digital-hydra.com/hs-fs/hubfs/audience.jpg?width=29&height=28&name=audience.jpg)**Instant ROI** A campaign with a compelling CTA can generate quality leads instantly. You can also plug gaps in search engine visibility for key terms with paid search ads, while you wait for organic content to rank. ![](https://digital-hydra.com/hs-fs/hubfs/money.jpg?width=27&height=33&name=money.jpg)**Suitable for a variety of objectives** The options for paid ads are vast - you can leverage this to support a range of business goals simultaneously, whether it's data acquisition, nurturing prospects or positioning your brand as a thought leader.  How it works ## How can I target my audience? Paid advertising offers your business a direct route to users matching your ideal customer profile. Equipped with accurate persona data, paid ads is a quick and powerful way to get results. Here are just some of the ways you can target your desired audience, however recommendations will vary from business to business. [Book a free consultation](https://digital-hydra.com/book-a-consultation?hsLang=en) ### Demographics Powerful demographic targeting on LinkedIn Ads includes job title, industry, company size & name, seniority, years of experience and more. ### Search-based Get in front of your audience when they are searching for advice about a pain point that you help resolve or comparing services like yours. ### Retargeting Target people based on how they behaved when they visited your website. This can include time spent on site, what pages they viewed and conversions. ### List-based Upload a list of contacts directly to advertising platforms and create bespoke campaigns that push them further down the funnel. ### Intent Use tools like Google's In-Market Audiences to target people demonstrating stronger buying signals. ### Placement Captivate your audience with banners and ads on websites you know they spend lots of time on. What's the best fit for you? ## Main B2B Advertising Platforms Overview | | LinkedIn Ads | Google Ads | Microsoft Ads | | --- | --- | --- | --- | | Demographics targeting | Detailed | Basic | Basic | | Search-based targeting | | | | | Retargeting | | | | | List upload minimum | 300 | 1000 | 300 | | Example formats | Lead generation forms Document ads Video ads | Search ads Banners on Display Network Youtube ads | Search ads Multimedia ads Microsoft audience ads | This is an extremely simplified overview and excludes other advertising options like Facebook, Instagram and Reddit Ads, as well as options from websites in your niche such as native advertising, eBlasts and banners. To find out the best option for your business you should **[book a free consultation](https://digital-hydra.com/book-a-consultation?hsLang=en)**. ## Free Download: Directors Guide to B2B Paid Advertising Get an overview of the key paid advertising options on channels like LinkedIn Ads and Google. ![paid-ad-image-1](https://digital-hydra.com/hs-fs/hubfs/paid-ad-image-1.webp?width=400&height=180&name=paid-ad-image-1.webp) Includes: - Overview of campaign options including cost, intent and level of targeting available. - Breakdown on key campaign types for B2B. - Exploration of why and how you should target your audience with paid ads. - Example campaign targeting top-of-the-funnel (TOFU) prospects. ## Drive business growth with paid advertising. [Book a free consultation](https://digital-hydra.com/book-a-consultation?hsLang=en) ## Insights from my blog ![](https://digital-hydra.com/hs-fs/hubfs/frustrated.png?width=700&name=frustrated.png) Business growth ### [4 growth marketing challenges: Start ups and Scale ups](https://digital-hydra.com/blog/4-growth-marketing-challenges-start-ups-scale-ups?hsLang=en) What marketing problems overshadow the exhilarating "scale-up" phase of business growth? And how can... Keep Reading ![](https://digital-hydra.com/hs-fs/hubfs/meeting-g254fa1b61_1920-2.jpg?width=700&name=meeting-g254fa1b61_1920-2.jpg) Strategy ### [Should you hire a B2B digital marketing consultant for strategy?](https://digital-hydra.com/blog/should-you-hire-a-b2b-digital-marketing-consultant-for-strategy?hsLang=en) Understand what a digital marketing consultant does, whether one would be a good fit for your busine... Keep Reading ![](https://digital-hydra.com/hs-fs/hubfs/social-media-gcfd3a51f8_1280.jpg?width=700&name=social-media-gcfd3a51f8_1280.jpg) Digital Advertising ### [How much are LinkedIn Ads and are they actually effective?](https://digital-hydra.com/blog/how-much-are-linked-in-ads-do-they-work?hsLang=en) This guide fully breaks down the key LinkedIn Ads offerings for B2B companies, what kind of content ... Keep Reading \* Brightedge 2019 Channel Report: Available [here](https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf). ## Sign up to my newsletter Get tips, updates and learn how digital marketing can accelerate your business growth. [![logo2-1](https://digital-hydra.com/hs-fs/hubfs/logo2-1.png?width=175&height=63&name=logo2-1.png "logo2-1")](https://digital-hydra.com/?hsLang=en) Digital Hydra is a Digital Marketing Consultancy with over 10 years experience in driving results for B2B organisations. Full stack marketer with specialist knowledge in SEO, paid advertising, content, data analysis and strategy.  ###### Services - [Digital Marketing Strategy](https://digital-hydra.com/digital-marketing-strategy) - [SEO](https://digital-hydra.com/seo) - [Digital Advertising](https://digital-hydra.com/b2b-digital-advertising) - [Lead Magnets](https://digital-hydra.com/lead-magnets-content-marketing) - [About](https://digital-hydra.com/about) - Testimonials ###### Contact Us [info@digital-hydra.com](mailto:info@digital-hydra.com) Have a question about any of our services? Reach out to us by email! © 2025 Digital Hydra | [Cookies Policy](https://digital-hydra.com/cookies-policy?hsLang=en) | [Privacy Policy](https://digital-hydra.com/privacy-policy?hsLang=en) | [Terms & Conditions](https://digital-hydra.com/terms-conditions?hsLang=en) | [Site Map](https://digital-hydra.com/sitemap.xml?hsLang=en)