--- title: Digital Marketing Strategy description: 56% of B2B companies invest in Digital Marketing. A tailor-made strategy will give you a clear path to success that maximises your marketing budget. image: https://digital-hydra.com/hubfs/website-g62780ebdc_1280.png --- [Skip to Content](https://digital-hydra.com/digital-marketing-strategy#body) [![logo2](https://digital-hydra.com/hs-fs/hubfs/logo2.png?width=150&height=54&name=logo2.png "logo2")](https://digital-hydra.com?hsLang=en) Toggle Menu - [Home](https://digital-hydra.com) - Services Toggle children for Services - [Digital Marketing Strategy](https://digital-hydra.com/digital-marketing-strategy) - [Search Engine Optimisation](https://digital-hydra.com/seo) - [Paid Advertising](https://digital-hydra.com/b2b-digital-advertising) - [Lead Magnets](https://digital-hydra.com/lead-magnets-content-marketing) - Free Downloads Toggle children for Free Downloads - [Digital Marketing Strategy Director's Cheat Sheets](https://digital-hydra.com/digital-marketing-strategy-directors-cheat-sheets) - [Directors Guide to B2B Paid Advertising](https://digital-hydra.com/the-directors-guide-to-b2b-digital-advertising) - [About](https://digital-hydra.com/about) - [Blog](https://digital-hydra.com/blog) - Case Studies Toggle children for Case Studies - [SaaS: Applaud](https://digital-hydra.com/case-studies/saas-applaud-hr-technology) - [Biotechnology: Ubioo](https://digital-hydra.com/case-studies/ubioo-biotechnology-consultancy) - [Business Services: Marlife](https://digital-hydra.com/case-studies/marlife-business-hub) - [Book a consultation](https://digital-hydra.com/book-a-consultation) [Book a consultation](https://digital-hydra.com/book-a-consultation) - Open Search Search Submit Search # Digital Marketing Strategy 56% of B2B companies invest in Digital Marketing\*. Don't get left behind. [Book a free consultation](https://digital-hydra.com/book-a-consultation?hsLang=en) ![funnel final](https://digital-hydra.com/hs-fs/hubfs/funnel%20final.webp?width=805&height=805&name=funnel%20final.webp) Get Started ## What will a digital marketing strategy give my business? ![](https://digital-hydra.com/hs-fs/hubfs/strategy.jpg?width=27&height=21&name=strategy.jpg)**Structure and direction** Auditing existing resources and exploring the right options for your business in depth will provide you with a clear path to success that maximises your marketing budget. ![](https://digital-hydra.com/hs-fs/hubfs/audience.jpg?width=29&height=28&name=audience.jpg)**A deeper understanding of your target audience** Identifying the pain points of your target audience at different buying stages gives you the insight to create content that will resonate and drive action. ![](https://digital-hydra.com/hs-fs/hubfs/money.jpg?width=27&height=33&name=money.jpg)**Bottom line and business growth** Executing precisely-targeted campaigns with compelling content drives leads that convert, while optimising your funnel will stop prospects from slipping through your fingers. How it works ## What does a digital marketing strategy include? A digital marketing strategy focuses on online means for business growth such as Search Engine Optimisation (SEO), digital paid advertising, email marketing and lead magnets like blogs and downloadable resources. Recommendations will vary depending on business size, objectives and industry, but most thorough strategies contain these elements. Book a free consultation ### Groundwork Research and inquiry into your business, niche and target audience. This means you end up with a unique strategy. ### Keyword Universe What are your target audience searching for? Where are the opportunities for more visibility on search engines like Google? ### Auditing A website audit is just the start. An evaluation of your entire pipeline including content, tracking and data practices. ### Lead Generation Recommendations for campaigns targeting prospects in different stages of the funnel, based on your objectives. ### Content Strategy Build a bank of content that provides value to prospects, builds brand trust and enables buyers to make a decision. ### Strategy Delivery Receive a tailor-made strategy with recommendations and campaign plans, ready to be executed. Get ready for high-growth ## What makes a good digital marketing strategy? - ###### Clearly defined goals What are your business objectives for the next 12 months? Who are your target audience? What action do you want them to take at each stage of the buying cycle? ![dart-5864763_1920](https://digital-hydra.com/hs-fs/hubfs/dart-5864763_1920.webp?width=1920&height=1080&name=dart-5864763_1920.webp) - ###### Quality data Whether it's user behaviour data from Google Analytics or key sales metrics like Average Order Value, data plays a crucial role in how a marketing strategy is shaped. ![about-2](https://digital-hydra.com/hs-fs/hubfs/about-2.webp?width=1920&height=1282&name=about-2.webp) - ###### A deep understanding of your niche Understanding what keeps your target audience up at night means you can craft content and downloadable resources that drive them to action and build trust. ![pedestrians-400811_1920](https://digital-hydra.com/hs-fs/hubfs/pedestrians-400811_1920.webp?width=1920&height=1272&name=pedestrians-400811_1920.webp) - ###### Expertise, Experience, Authority The digital landscape is ever-changing and what works in one industry may fall flat in another. A Digital Marketing Consultant with the right knowledge and experience can assess your individual needs and make you aware of all the options available to you. [Book a free consultation](https://digital-hydra.com/book-a-consultation?hsLang=en) ![dart-5864763_1920](https://digital-hydra.com/hs-fs/hubfs/dart-5864763_1920.webp?width=1920&height=1080&name=dart-5864763_1920.webp) ![dart-5864763_1920](https://digital-hydra.com/hs-fs/hubfs/dart-5864763_1920.webp?width=1920&height=1080&name=dart-5864763_1920.webp) ![about-2](https://digital-hydra.com/hs-fs/hubfs/about-2.webp?width=1920&height=1282&name=about-2.webp) ![pedestrians-400811_1920](https://digital-hydra.com/hs-fs/hubfs/pedestrians-400811_1920.webp?width=1920&height=1272&name=pedestrians-400811_1920.webp) ![dart-5864763_1920](https://digital-hydra.com/hs-fs/hubfs/dart-5864763_1920.webp?width=1920&height=1080&name=dart-5864763_1920.webp) ## Digital Marketing Strategy Director's Cheat Sheets See how different elements of a strategy work in tandem to support business objectives, increase brand visibility and generate leads. ![cheat sheets image (1)](https://digital-hydra.com/hs-fs/hubfs/cheat%20sheets%20image%20(1).webp?width=400&height=157&name=cheat%20sheets%20image%20(1).webp) Includes: - Overview of components that support short-term, long-term and strategic goals. - Timeline demonstrating how these elements feed into one another. - An example of a prospect journey, so you can understand the impact of these moving parts on engaging, nurturing and re-engaging contacts.  ## This is your business... ### Before a Digital Marketing Strategy **❌ Lack of direction** for online activity. **❌ Budget being drained** by ineffective campaigns. **❌ Hiring mistakes** - marketers lacking structure to drive results. **❌ Ignorance** about targeting and channels that fit your niche best. **❌ Gaps in knowledge** regarding target audience behaviours online. **❌"Hit and hope"** campaigns not driving quality leads. **❌ Disorganised / no tracking** - analysis and reporting impossible. **❌ Left behind** due to lack of online activity and presence. ### After a Digital Marketing Strategy: **✅ Clear** short and long term plan for digital marketing. **✅ Budget optimised** through precise targeting and relevant content. **✅ Structure** to confidently make future marketing hires. **✅ Awareness** of how to target your desired audience. **✅ Full picture** of your audience's pain points. **✅ Reverse-engineered campaigns** based on your objectives. **✅ Clear, scalable tracking** that informs future strategy and budget. **✅ Ready for high-growth** with a tailored plan for the future. \* GitNux: "The Most Important B2B Marketing Statistics & Trends 2023". Available [here](https://blog.gitnux.com/b2b-marketing-statistics/). ## Grow your business fast with digital marketing strategy. [Book a free consultation](https://digital-hydra.com/book-a-consultation?hsLang=en) ## Insights from my blog ![](https://digital-hydra.com/hs-fs/hubfs/frustrated.png?width=700&name=frustrated.png) Business growth ### [4 growth marketing challenges: Start ups and Scale ups](https://digital-hydra.com/blog/4-growth-marketing-challenges-start-ups-scale-ups?hsLang=en) What marketing problems overshadow the exhilarating "scale-up" phase of business growth? And how can... Keep Reading ![](https://digital-hydra.com/hs-fs/hubfs/meeting-g254fa1b61_1920-2.jpg?width=700&name=meeting-g254fa1b61_1920-2.jpg) Strategy ### [Should you hire a B2B digital marketing consultant for strategy?](https://digital-hydra.com/blog/should-you-hire-a-b2b-digital-marketing-consultant-for-strategy?hsLang=en) Understand what a digital marketing consultant does, whether one would be a good fit for your busine... Keep Reading ![](https://digital-hydra.com/hs-fs/hubfs/social-media-gcfd3a51f8_1280.jpg?width=700&name=social-media-gcfd3a51f8_1280.jpg) Digital Advertising ### [How much are LinkedIn Ads and are they actually effective?](https://digital-hydra.com/blog/how-much-are-linked-in-ads-do-they-work?hsLang=en) This guide fully breaks down the key LinkedIn Ads offerings for B2B companies, what kind of content ... Keep Reading ## Sign up to my newsletter Get tips, updates and learn how digital marketing can accelerate your business growth. 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