Digital Marketing Strategy

56% of B2B companies invest in Digital Marketing*. Don't get left behind.

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What will a digital marketing strategy give my business?

Structure and direction
Auditing existing resources and exploring the right options for your business in depth will provide you with a clear path to success that maximises your marketing budget.

A deeper understanding of your target audience
Identifying the pain points of your target audience at different buying stages gives you the insight to create content that will resonate and drive action.

Bottom line and business growth
Executing precisely-targeted campaigns with compelling content drives leads that convert, while optimising your funnel will stop prospects from slipping through your fingers.

How it works

What does a digital marketing strategy include?

A digital marketing strategy focuses on online means for business growth such as Search Engine Optimisation (SEO), digital paid advertising, email marketing and lead magnets like blogs and downloadable resources.

Recommendations will vary depending on business size, objectives and industry, but most thorough strategies contain these elements.

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Groundwork

Research and inquiry into your business, niche and target audience. This means you end up with a unique strategy.

Keyword Universe

What are your target audience searching for? Where are the opportunities for more visibility on search engines like Google?

Auditing

A website audit is just the start. An evaluation of your entire pipeline including content, tracking and data practices.

Lead Generation

Recommendations for campaigns targeting prospects in different stages of the funnel, based on your objectives.

Content Strategy

Build a bank of content that provides value to prospects, builds brand trust and enables buyers to make a decision.

Strategy Delivery

Receive a tailor-made strategy with recommendations and campaign plans, ready to be executed.

Get ready for high-growth

What makes a good digital marketing strategy?

Clearly defined goals

What are your business objectives for the next 12 months? Who are your target audience? What action do you want them to take at each stage of the buying cycle?
Quality data
A deep understanding of your niche
Expertise, Experience, Authority

Digital Marketing Strategy Director's Cheat Sheets

See how different elements of a strategy work in tandem to support business objectives, increase brand visibility and generate leads.

cheat sheets image (1)

Includes:

Overview of components that support short-term, long-term and strategic goals.
Timeline demonstrating how these elements feed into one another.
An example of a prospect journey, so you can understand the impact of these moving parts on engaging, nurturing and re-engaging contacts.

Before a Digital Marketing Strategy

❌ Lack of direction for online activity.

❌ Budget being drained by ineffective campaigns.

❌ Hiring mistakes - marketers lacking structure to drive results.

❌ Ignorance about targeting and channels that fit your niche best.

❌ Gaps in knowledge regarding target audience behaviours online.

❌"Hit and hope" campaigns not driving quality leads.

❌ Disorganised / no tracking - analysis and reporting impossible.

❌ Left behind due to lack of online activity and presence.

After a Digital Marketing Strategy:

✅ Clear short and long term plan for digital marketing.

✅ Budget optimised through precise targeting and relevant content.

✅ Structure to confidently make future marketing hires.

✅ Awareness of how to target your desired audience.

✅ Full picture of your audience's pain points.

✅ Reverse-engineered campaigns based on your objectives.

✅ Clear, scalable tracking that informs future strategy and budget.

✅ Ready for high-growth with a tailored plan for the future.

Grow your business fast with digital marketing strategy.

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Digital Marketing Strategy

What will a digital marketing strategy give my business?