Search Engine Optimisation (SEO)

68% of business purchasing decisions begin with an online search*. Make sure it's your business your audience see first.
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Unlock B2B growth

Why should your business prioritise SEO?

Maximise discoverability and accelerate growth
Increasing your visibility in search engines is a scalable way to drive visits & leads from the right audience year on year. 57% of B2B marketers say SEO generates more leads than any other channel.

Learn what keeps your target audience up at night
Help your audience solve a problem and become a trusted authority in their industry. Keyword research exposes their pain points at different stages of the buying journey.

Brand trust and shorter sales cycles
If your audience only discovers your business whilst comparing other service providers, it's already too late. Build your brand reputation earlier in their journey and front of mind when its time to buy.

How it works

What SEO services do I offer?

The right approach to SEO for your business will depend on your objectives, stage and niche.

Here are some of the most popular elements of SEO - for best results you should be considering all of them.

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Website audit

A review of all the elements on your website that affect search visibility, including technical, on-page and content. Identify low-hanging fruit and quick wins.

Keyword Research

What are your target audience searching for? Knowing how your audience look for your services is the backbone of a strong SEO strategy.

Search Universe

A robust model that examines how search for topics that captivate your audience is evolving over time. Critical for informing your content strategy.

Competitor analysis

Are your competitors really who you think they are? Compare your commercial and organic competitors and identify gaps in your online visibility.

Content strategy

Build a bank of content that provides value to prospects, builds brand trust and enables buyers to make a decision.

Link building

Identify quick wins and find the means to organically attract links from high-authority websites. 

My keywords have low or no search volume - is SEO worth it?

What if some of the keywords you identify as highly relevant for your business have very low or no monthly search volume? Whilst you wouldn’t want to miss the opportunity of ranking, is it really worth spending time and resources optimising your website for terms with no data in your marketing tool of choice?

Read our guide to learn why you should shift your mindset when it comes to low (or even no) volume keywords. We also explore in-depth three scenarios where low volume keywords will drive results for your business.

Drive business growth with search engine optimisation.

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* Brightedge 2019 Channel Report: Available here.

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